SPOTIFY (and other subscription based platforms)…What Does This Mean?
Since Spotify and other subscription based platforms have arrived to such fan fare reminiscent of a royal visit I have been asked by many “what does this mean?”
It’s no secret I am against Spotify, Rdio, MOG etc but I am NOT against subscription-based music as an idea. It’s a great idea, but it must be geared toward the artist in such a transparent way to justify the extortionately low rates consumers’ pay per stream. I’m not interested in any person who protests how Spotify will save the industry and protect the artists from illegal downloads and piracy. If the artists don’t get paid for their music to continue to create and inspire us there won’t be any music to illegally download! There won’t be any music full stop!
Recording artists only make about three-tenths of a cent every time one of their songs is streamed, and 20 cents for every song sold on iTunes, according to estimates published in Rolling Stone.
Spotify pays record labels when it streams their music, and guess who has a big stake in the business…. record companies. Overseas some big names in music have decided it is not enough to make it worthwhile for them to support the service.
Black Keys drummer Patrick Carney told WGRD radio in the US he thinks Shawn Parker – a board member of Spotify – as, and I quote Mr Carney “an arsehole”.
Carney joins a growing list of artists like Adele and the Beatles who have given Spotify the finger.
“The guy has $2.5 billion he made stealing royalties from artists,” Carney said.
“We can’t make money from it, if it was fair to the artists we would be involved in it, but it’s not.”
But you know what? That’s all well and good if you’re The Beatles!!!! Or Adele (I’m heard everywhere) but what about regular artists, or independent artists. They don’t have the luxury of boycotting such a service let alone get paid (see above table for figures!)
So what’s the solution?? Well, Spotify isn’t going anywhere soon. The end result has to be with the artists and if they are happy, if they receive what they expect or use the service as a promotional tool in hope they will be listened to and discovered by fans.
Doesn’t that sound like the same heartache as putting your music on ITunes? Consolidating music through one portal means we are skimming something off the top, and if that portal is trying to own the catalogues of music around the world then we again will be at the mercy of being spoon-fed.
The Holding Pattern will be launching a subscription based music platform soon that will pay artists what they deserve and ask consumers to pay for the privilege of having independent music available on their handset or desktop accordingly….
- Nick Arnold